With education said to be the most powerful weapon in changing the world, Isuzu Truck South Africa has recently launched the #ITSAEMPTYTRUCK campaign, collecting books in the city of Port Elizabeth.

As a result of Isuzu Trucks involvement with the Standard Bank IRONMAN African Championship, the IRONMAN 4 the Kidz charity was selected as the 2016 beneficiary.

Collection boxes were placed in 25 locations around the city by the Isuzu group with resounding success. In total 38 400 books were collected over the 22 day period, including fiction and non-fictional books, and school and university textbooks. The task of sorting and counting the books was the job of six volunteers, taking them four days to count, arrange into categories, genres, and batches suitable for the various homes.

“A book is all it takes to make a difference in a child’s life and a learning tool that drives development in our societies,” said Craig Uren, Chief Operations Officer for Isuzu Truck South Africa. “It has always been our responsibility to give back to the community. As our workforce hails from the Eastern Cape, Port Elizabeth it was a natural leap for Isuzu Truck South Africa to join forces with Standard Bank IRONMAN ” concludes Uren.

Garth Wright, founder of IRONMAN 4 the Kidz said that he was overwhelmed by the astounding support they received from the community and other stakeholders through their support of the #ITSAEMPTYTRUCK campaign. “It’s heart-warming to see that the people of Port Elizabeth have given a child an opportunity to be literate. Education is a tool which transforms a person to live a better life.”

Isuzu Trucks South Africa plans to extend the project to other cities around the country , and have set a larger target for next year, committing themselves to uplifting communities and in turn uplifting the nation.