Fuso Trucks, a part of the Daimler Trucks & Buses umbrella, have strengthened their commitment to the southern African truck market by sharing a new brand claim that encompasses the original equipment manufacturer’s endeavours: Simply Better Trucks.

Fuso Trucks’ new brand claim was born out of a vision where the manufacturer ensures finding mobility transport solutions for operators becomes as simple as possible. In addition, the claim is built on the foundation of three key pillars: reliability and quality; value for money; and best service support.

Reliability and quality

Fuso Trucks offers a range of purpose-fit vehicles that were designed for the various segments they operate in. This is a brand with proven reliability that is characterised by its robustness and fuel efficiency. The models also boast outstanding payload and ride comfort.

Competing in the light, medium and heavy duty truck segment, the Fuso brand is recognised as a key player within the commercial vehicle segment and is popular in various industries such as distribution, rental services, bakery, courier and construction.

Value for money

In addition to offering unrivaled vehicles, Fuso Trucks is also recognised for having some of the commercial vehicles industry’s most superior value added services. These include the in-house Fuso Fit – which offers competitive service and maintenance packages; flexible finance from Fuso Finance; dedicated driver training and tailor-designed trade-in solutions from TruckStore. All of these advantages allows the Fuso brand to boast competitive total costs of ownership offerings.


Best service support

The expansive Fuso Southern African dealer network footprint ensures current and prospective customers always have access to the best sales, after-sales and assistance, as well as excellent parts availability.

“As Fuso Trucks, we continue to grow in the light, medium and heavy-duty trucks segments as a result of constantly being in close contact with our customers. This means we know that one of the major challenges they face are the inherent complexities of operating in the transport industry. That is why we have chosen to be Simply Better Trucks. Simplicity applies to offering vehicles that offer flexibility, allowing a number of applications for one chassis. Superior trucks are crucial for the countless number of small, micro and medium enterprises we serve. Fleet and corporate customers also demand that we provide them with simply better trucks in order for them to achieve their objectives,” said Ziyad Gaba, Head of Fuso Trucks Southern Africa.

Under the brand claim of Simply Better Trucks, Fuso Trucks aims to achieve 10% market share by 2020. This will be attained by a clear sales growth path; being increasingly customer-centric, embracing mobility and digital solutions in order to benefit operators; and showcasing the best staff compliment and leadership.

In addition to the Fuso team unveiling their new brand claim, the facelifted Canter TD and the Fuso Canter LIFT FE4-130 and were showcased.

The Canter TD range recently received a cosmetic facelift, ensuring its appearance matches its unparalleled performance. Enhancements include the following:

  • Colour-keyed windshield area
  • Logo and location change on the front panel
  • Eye-catching painting on the grille
  • Front bumper design change
  • Standardisation of door pocket for driver’s seat and assistant seat
  • Change of driver’s seat shape and colour
  • Change of interior colour
  • Change of room lamp (LED)
  • Change of meter design
  • Addition of floor console
  • Standardization of vinyl floor mat with colour change

The momentous occasion was also the first time the media were introduced to the Fuso FE4-130TF, it is the smallest truck within the entire line-up, ith a gross vehicle mass of 4.9 tons. It size makes it perfect for operators who utilise it for various applications, such as contractors, dry freight, fleet operations, food services, landscaping, drop-side, public works and refrigerated goods.

The 4×2 Fuso FE4-130 boasts a 3 litre, 96kw/3 500 rpm Euro III engine, is available in both manual (the FE4-130 TF MT, with five forward gears) and Automatic Manual Transmission (AMT) – the FE4-130 TF AMT, offering six forward gears.

What makes the FE4-130 superior choice in its segment is its ability for body mounting to be done, thanks to a pre-drilled chassis. Seamless acceleration and smooth shifts are the norm, due to the maintenance-free Duonic dual wet clutch, in the AMT version.

The truck is frugal at the fuel pump, and add to this its less frequent oil changes of up to 25 000 kilometres, long warranty coverage of two years, the FE4-130 is proof that Fuso trucks offer the lowest total cost of ownership.

As an added benefit, the Fuso FE4-130 is equipped with fleet management solutions allowing operators to install any telematics systems of their choice.