MiX Telematics has introduced a monitoring service that allows motorists to report the driving behaviour of fellow road users. Aimed at improving road safety, the Report My Driving initiative encourages fleet owners to improve the behaviour of company drivers through the feedback of other motorists.

In a statement, MiX says studies indicate a host of benefits linked to a driver monitoring service, including a 52% reduction in accident related costs, and 20% fewer accidents in vehicles displaying safety hotline stickers.

“MiX Report My Driving is an affordable and efficient driver monitoring service. It assists fleet owners in improving their driver’s behaviour through the feedback of other motorists. Drivers will be more considerate on the road because they know that other road users can report them. Driving behaviour thus improves, with vehicles involved in fewer accidents and drivers involved in fewer traffic infringements,” the statement says.

It adds that the initiative aims to identify high risk drivers who require additional training or counselling. “Recognition can be given to good drivers. Driver and fleet profiling enables training and safety processes to be enhanced. This helps a business to manage and mitigate on-road risk, and reduce expenses relating to accidents, insurance and fleet maintenance.”

According to the statement, by displaying the MiX Report My Driving sticker, companies show that they take risk management responsibilities seriously. “It helps to protect your company’s brand and enhance your public image. It improves the safety of your fleet and drivers on the road.”

The system works as follows:

          All calls to report incidents are routed to the 24/7 MiX Journey Management Centre and details are captured into the company’s database.

          Calls are answered by trained security officers. All calls are recorded and logged for quality control and verification purposes.

          A nominated manager at the company alleged to have committed the infringement will be notified of the incident.

          A report is generated which includes all available details from any linked MiX solutions, including driver IDs, location information and video footage.

          Managers are then in a position to intervene and engage drivers based on the facts.

“The success of the MiX Report My Driving programme is based on a combination of factors, including the simple, yet effective placement of safety hotline stickers on vehicles, the 24/7 MiX Journey Management Centre that operates the hotline, and the incident investigation process that follows.

“Once an incident is reported via the hotline 0861580580 or www.reportmydriving.co.za, a driver’s manager is notified of the incident and receives a system-generated report. If the client also has a MiX Fleet Manager solution in place, additional vehicle and driver data will be used to investigate the driving incident.

“The telematics information can determine which driver identification tag was used for the vehicle involved in a reported incident, thus confirming the responsible driver. The telematics data will also confirm that the vehicle was at the reported location, and provide additional information such as the speed at which the vehicle was travelling at the time.

“If a MiX Vision in-cab video solution is in place, the video and audio footage at the time of the reported incident will provide additional information to analyse the event in detail.”

The cost of the service ranges between R14 and R18 a vehicle a month, depending on the size of the fleet to which the stickers are attached.