Continental Tyre South Africa has appointed race car driver Clare Vale and safety advocate and journalist Vuyi Mpofu as brand ambassadors for its global Vision Zero campaign – an initiative that aims to reduce and ultimately eliminate vehicle accidents, injuries and fatalities.

“With more than 1,2-million people killed on the world’s roads every year, including over 15 000 in South Africa, Continental launched Vision Zero in 2015 as an innovative and comprehensive approach to automotive safety,” says Jiminy Bosman, Continental SA’s Communications Manager.

“The project runs in conjunction with international road safety partners, including the Global NCAP organisation and its Stop the Crash campaign.”

Bosman says Continental’s aim is to educate the public in the importance of tyre selection, care, and maintenance – noting that these factors are often overlooked despite the fact that tyre malfunction is amongst the leading causes of road accidents, particularly in South Africa.

“Clare and Vuyi were selected as Vision Zero ambassadors as both enjoy high profiles and are actively involved in various road safety projects. Accordingly, they will play a central role in all of our Vision Zero communications and events to create greater awareness for this initiative and the overall concept of automotive safety.”