Former executives from Google’s Self-Driving Car program have launched Otto, a San Francisco-based start-up company dealing in the development of technology and conversion kits associated with the creation of autonomous trucks.

The company was co-founded by Anthony Levandowski, the former technical lead of Google’s autonomous car division and Lior Ron, former product lead of Google Maps.

“It’s time to rethink the way we move goods on the road,” say Levandowski and Ron. “We’re a team comprised of the sharpest minds in self-driving technology, and we are committed to reimagining transportation — not just improving it.”

“Self-driving technology is said to create a more sustainable, productive — and above all, safer — transportation future. Our team has come from many places, including Google, Apple, and Tesla. We are at Otto because we’re driven by an urgency and deep obligation to accelerate the future.”